The ADA News (2/12, Burger) reports the ADA is “hosting a free webinar in March on how to effectively advertise and market services and dental practices on Facebook and Instagram.” Dr. Allison House, a member of the ADA Council on Dental Practice, is quoted saying, “While patient referrals and a positive reputation have long been an effective way to market a practice, dentists need to be aware of how the prevalence of social media impacts their ability to reach new patients.”

The ADA Center for Professional Success website offers practice management resources for dentists, including on marketing.

In addition, Dental Practice Success offers tips and advice from experts in practice management, marketing, and more, and a special issue of Dental Practice Success is dedicated to marketing tips and strategies for dental practices. The Guidelines for Practice Success module on Managing Marketing can be accessed at ADA.org/gps.