Dr. Walter Lamacki discusses why he believes it is important to attract millennial dentists who are not ADA members and retain the ones who are. This editorial, reprinted with permission, originally appeared in the December 2019 issue of the CDS Review, the publication of the Chicago Dental Society. Dr. Lamacki is the editor of the publication.

"They were born in the digital age and some were using an electronic notebook about the time they began to walk and talk; they dominate social media. They are millennials, people born between 1980 and 2000, sometimes referred to as the avocado toast crowd."

Read the rest of Dr. Lamacki’s piece at ADA News.