Fortune (10/27, Eschner) explored how the coronavirus pandemic has affected dentistry, from shutdowns in March, to reopenings later but with some initial challenges obtaining personal protective equipment and ongoing patient volume below pre-COVID-19 levels. Marko Vujicic, Ph.D., chief economist and vice president of the ADA Health Policy Institute, says patient volumes could remain depressed as the pandemic continues. Fortune says the challenges could ultimately fuel growth in emerging practice model and care delivery trends. The article highlighted how the ADA has advocated for the dental profession throughout the pandemic, including working with the Federal Emergency Management Agency “to have dentists declared essential health workers and included in FEMA’s PPE distribution plan,” adopting a policy in July stating dentistry is essential health care, and in a recent meeting, offering support to “efforts to have dentists qualified to administer COVID-19 vaccines when such a thing exists.”