Click here for the full article written by David Burger for the ADA

The ADA’s new brand campaign, “A New Day for Dentistry,” is a celebration of the Association’s vibrant community of dentists.

The campaign, launched by ADA President-Elect Cesar R. Sabates, D.D.S., during his speech at the Oct. 13 closing session of SmileCon, seeks to honor the dentists who power the Association this year and beyond.

“I want the ADA to be a welcoming and loving community for all of its members,” Dr. Sabates said. “Everyone's voices, contributions and perspectives matter. When we unite on the common ground of our passion and purpose, we are primed to build our profession's future together. That's the central idea behind the campaign — that a new day for dentistry starts now, and there's a place for everyone in it.”